While English may be the dominant global language for conducting international business, by translating into other languages, many businesses can expand their market and increase their sales. The German language is the biggest language in Europe, and the most important for any business wanting to break into the European market. The translation of websites, promotional material, and instruction manuals into German is imperative for any international organisation wanting to break into the European marketplace.
German is one of the world’s major languages, and is spoken by approximately 105 million native speakers and 80 million non-native speakers worldwide. What this means for any business is obvious – a very large market that can be promoted and sold to. German is the official and working language of the European Union, and also has official status individually in Austria, Belgium, Germany, Liechtenstein, Luxembourg, Switzerland, and the Province of Bolzano-Bozen in Italy.  The German language is also spoken by a number of German speaking foreign populations in Bulgaria, Cyprus, Egypt, Greece, Israel, Italy, Morocco, Netherlands, Portugal, Scandinavia, Spain, Turkey, United Kingdom, and the former Yugoslavia. For a water bed (wasserbettwelt.ch) company wanting to expand its market into the most countries with the least translation effort – German is the obvious choice.
Translation is never a easy process, however, with the services of a professional translation company, it can be a very worth while endeavour. Instructions, advertisements, and Internet pages all need to be effectively translated into German if a company wants to enjoy the benefits of selling to the wider German market. An online water bed offer (Wasserbett Angebot) may be the best deal around, but unless it is understandable be the local market, it is useless. If people are provided with an understanding of a company and its products in a tongue that they trust and can relate to, then they are much more likely to buy from that company. German is one of the world’s major languages, and translation into German is vital for any company wanting to have a truly global presence.